Obliquity Why our goals are best achieved indirectly.

TitleObliquity Why our goals are best achieved indirectly.
Publication TypeBook
Year of Publication2011
ISBN Number9781847651853 1847651852

If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most pro.